SIGNS (+5) – Fashion Editorial 2.0
Souldesigner, the creative laboratory of Midfinger, has been searching for a way to revolutionize editorial photography as we know it today. Our formula consists of taking this type of photography to a new level using video. Not only eternalizing the image and elements, but also the idea and the emotion that they create.
Signs (+5) is the result of this research, a video that maintains the language and emotional impact of conventional photography by supplementing it with elements such as directing, music, and literature.
Vivienne Westwood is the inspiration and spark that ignited the idea for the first video. Her collection is a reflection of the effects of global warming. A world that has produced and consumed too much. Bringing the theme of the environment and making an outrageous statement that reflects what would happen if these things would go on unnoticed.
+5 takes its name from the possible catastrophic events that would result from an increase in global temperature.
Signs (+5) is made possible by the collaboration between the staff of Midfinger MAG, director and photographer and the stylist Samuele Franzini, Giovanni De Ruvo, Luca Marchetto, and Virginia Galateri. Kiko Simoes Gaspar for Vivienne Westwood. Writer and vocalist Chiara Zocchi and producer of electronic music AntiteQ.
